Mautic

Marketing Automation with Mautic

Mautic is, according to its creators, the world’s largest open-source project in the field of Marketing Automation.

If you’re unfamiliar with the term Marketing Automation, here’s a brief definition (as used by Mautic):

Marketing Automation is a platform for saving time, eliminating errors, and improving efficiency for a wide range of marketing tasks across multiple channels.

In simpler terms: Marketing Automation refers to a platform designed to save time, reduce errors, and improve efficiency across numerous marketing goals and activities conducted via various channels.

Mautic in Practice – Automate Your Marketing!

To explain further, software solutions like Mautic operate on the principle of collecting information from marketing activities and, as needed, automating responses based on predefined static or dynamic filters. These actions are then executed with minimal manual intervention across different channels.

For example:
The initial contact with a potential customer might occur through newsletter registration. With analytics tools integrated with Mautic, you can track when the first actual interaction (e.g., a website visit) happened and which campaign facilitated it. From this point, all customer responses to marketing activities are recorded, correctly attributed, and automatically processed to nurture this lead.

If no additional action (e.g., purchase) occurs four weeks after newsletter registration, an email highlighting the product’s key benefits is sent. If further engagement follows (but no purchase), a subsequent email might offer a discount code.

Countless filters can be created to trigger specific actions. These filters may be:

• Dynamic: (e.g., no website visit within the last eight weeks)
• Static: (e.g., sending birthday offers two weeks prior, reminders for Valentine’s Day targeted at men, etc.)

Emails can also be personalized easily using Mautic’s template designer. Personalization options extend to country or city-based campaigns (e.g., offers for a national holiday or a local celebration). The possibilities are endless!

Navigating Mautic

Mautic is a robust Marketing Automation solution that can feel overwhelming at first glance due to its vast array of features. It may take days or weeks of intensive use to familiarize yourself with Mautic’s capabilities and integrate it with other tools (e.g., WordPress, analytics software, email service providers).

Once configured, you have a powerful tool that can handle a wide range of automated tasks. Manual interventions are, of course, possible and sometimes necessary (e.g., removing leads on a blacklist).

Why Consider Mautic?

We’ve been using Mautic since 2018 and offer it to our clients. Even with just a few hundred leads (importable via CSV), Mautic can make a significant difference. For databases with hundreds of thousands or millions of leads, Marketing Automation software becomes essential.

As an open-source product, Mautic is an excellent choice, especially for those who want control over their data and are interested in customization.

Let us help you harness the potential of Mautic for your marketing automation needs!