A custom visibility index, which can be created in special SEO tools (such as Sistrix, Serpstat, Moz or Conductor – ex Searchmetrics), offers companies a precise way to specifically monitor and optimize their visibility and that of their competitors. The advanced functions of such an individual index open up numerous strategic advantages that go beyond standard analyses and allow detailed insights.
Customized monitoring of your own keywords
With an individually configured visibility index, specific keyword sets can be monitored continuously and in detail. This adjustment is particularly valuable for companies with niche products or special topics, as standard visibility analyses are often only based on more general and popular keywords. Such an individual index helps to keep an eye on changes in visibility for very specific and less frequently searched terms – which are crucial for your own target group – at all times.
Monitor competitors on the same keywords
By including competitors and tracking their rankings for identical keywords, you get precise comparative data on positioning in the market. This functionality makes it possible to clearly identify your own strengths and weaknesses in comparison to the competition and to perceive market movements at an early stage.
Such differentiation is particularly beneficial in industries with high competition. If, for example, a competitor suddenly gains visibility, this can indicate new strategies to which your own company may need to respond quickly.
More frequent updating of particularly important keywords
Some SEO tool providers offer the option of updating keywords more frequently – e.g. daily instead of monthly – with their own visibility index. This daily data is particularly valuable in highly competitive industries or for short-term campaigns, as it allows you to react much more quickly to changes in visibility. This is extremely important for SEO managers, especially in times of high activity, such as seasonal campaigns.
Local tracking for geographically focused SEO
In many SEO tools, keywords can be narrowed down to specific locations such as cities or regions. This function offers enormous advantages, especially for locally focused companies, such as retailers or service providers with physical locations. Targeted location tracking makes it possible to precisely control visibility in the region and, for example, to identify and adjust regional differences in ranking.
Internationality and multilingual analyses
Some tools offer the option of tracking keywords for over 200 countries and languages. This option is ideal for companies that operate internationally or want to build visibility in different markets. The individual visibility index helps to precisely measure performance in different geographical markets and to adapt the SEO strategy to specific countries. Different markets often bring with them different search habits and interests, and through targeted analysis and adjustment, a company can specifically strengthen its market position.
Comparison on a uniform keyword basis
A major advantage of an individual index is that your own keywords are used for all tracked competitors. This means that all comparison data is based on an identical basis and enables precise analyses. You can see clearly when and how the visibility of competitors changes in relation to the keywords that are important for your own company. This not only allows a more accurate assessment of your own position in the market, but also the identification of potential opportunities and risks.
Early recognition of market trends and the possibility of immediate action
Your own visibility index not only provides continuous control over your own visibility, but also enables you to recognize market trends and changes in the competition at an early stage. This is crucial in order to react proactively to market movements. For example, if a competitor’s rankings fall, there could be an opportunity to gain market share through targeted SEO measures. At the same time, if your own visibility changes, a root cause analysis can be started immediately so that you can take countermeasures promptly.
Flexibility and expandability
As these tools are often flexible and expandable, the monitoring and analysis options can be adapted and expanded over time. Whether it’s new keywords, additional competitors or new target markets: With an adapted visibility index, you can respond optimally to changing market conditions and new requirements. This not only makes SEO work more precise, but also strategically aligned in the long term.
Conclusion: Creating your own index is time well invested!
Using your own visibility index in a specialized SEO tool gives companies a detailed overview of their performance and that of their competitors – based on individually relevant keywords. This represents a significant improvement over standard analyses and brings specific advantages: Not only can you act on a daily basis and on a country-specific basis, but you can also recognize competitive movements and market changes at an early stage. Companies that use such their own index are particularly well positioned and can make well-founded, data-based decisions that lead to a clear competitive advantage.
And the longer you let the data collection run, the more valuable insights you can gain. Anyone who has their business analytics under control and uses a powerful and well-configured tool (a recommendation: Matomo) is of course at a clear advantage here.