SEO Consultation

SEO Consultation

Interested in professional consultation? Here’s what we mean by it.

How Does an SEO Consultation Work?

Search engine optimization (SEO) is fundamentally about knowledge transfer. The quality of an SEO consultation is especially important because implementing the recommended SEO measures is often less complicated than many assume.

Our approach typically falls into two main areas:

Strategic Consultation:

• Current status analysis
• Goal setting
• Competitor analysis

Practical Consultation:

• Cost-benefit analysis of different traffic channels
• Visitor flow assessment
• Keyword research

Ideally, an SEO consultation starts before the launch of a website. This stage offers the greatest opportunity to influence the SEO-friendliness of the site. However, constraints such as company-wide CMS policies or specific e-commerce software limitations may already exist.

For most of our clients, a website or online store is already operational, but its performance is weak. Self-made optimizations haven’t worked, leading them to seek an SEO consultation. With our extensive experience, we identify opportunities to improve rankings and boost web performance significantly in a short time.

Cost-Benefit Analysis of SEO Measures

Given the variety of CMS and e-commerce systems, an SEO consultation first determines which changes are easiest to implement for the most significant impact. SEO competitor analysis plays a crucial role here. Larger competitors often rely on their established positions and overlook new trends, like Universal Search or modern link-building strategies. By focusing on an untapped channel, you might outperform even much larger competitors.

Post-Consultation Support

We continue to assist clients after delivering our recommendations. How actively we participate depends on the client’s preferences:

• Collaborative Approach: If your in-house team has resources, we guide and advise them as they implement changes.
• Full Outsourcing: We handle all SEO tasks for clients who prefer a hands-off approach.

Our SEO experts and web developers are experienced in various IT environments. Using tools like Skype, Teams, or specialized remote-access software, we closely collaborate with clients, even across long distances.

Making Your Website Google-Ready

This operational phase, known as search engine optimization, may also include supplementary activities such as social media strategies.

Our primary goal is to equip you and your team with the skills to manage SEO improvements independently if desired. Every company aiming for long-term SEO success should build basic SEO competence in-house and continuously train their SEO team.

If establishing an SEO specialist or team isn’t viable, outsourcing remains the most cost-effective solution.

External Consultation vs. In-House SEO

Employing someone part-time for SEO tasks is often inefficient. Continuous training alone takes hours each week. A dedicated SEO professional makes sense only with a workload of 15-20 hours weekly. For smaller demands, outsourcing to an SEO agency is a smarter choice.

 

An SEO consultation involves advising and assisting businesses to improve their organic search rankings. It typically includes:

• Comprehensive Website Analysis: Identifying weaknesses and improvement areas, such as website structure, loading times, and usability.
• Content Review: Ensuring content aligns with relevant keywords and meets audience needs.
• Strategy Development: Crafting a tailored approach for better rankings, including optimizing meta-tags, building high-quality backlinks, improving local search visibility, and leveraging social media.

The ultimate goal is to increase a site’s visibility, driving more organic traffic and qualified leads. A well-executed SEO consultation enhances online marketing efforts, making businesses more competitive by improving search engine rankings and expanding reach.

Let’s discuss how we can help your business thrive!