Link Building

Professional Link Building – Tailored and International

Even the best websites can only rank well if they are made discoverable through links. More links translate to higher weight in search engine algorithms – but it’s not as simple as it sounds. The mix of high-quality link sources and simpler links needs to be right.

There are various tactics and techniques, but the line between acceptable link building and practices that violate Google’s Quality Guidelines (commonly known as Google Guidelines) can be blurred. As a rule, links should not be acquired in exchange for money or other considerations. However, in practice, this is often not the case. We discuss the possibilities of link building with our clients and highlight both opportunities and risks.

Modern Link Building is Versatile

If great content exists, it should be highlighted – modern link building leverages relevant social media channels to increase visibility and generate quality links from thematically relevant environments.

Generally, two factors must align in successful link building: scalable project planning and implementation on one side, and creativity and strategic thinking on the other. Even small efforts can often yield impressive results.

A Good Link Takes Time

“Good things take time” – this age-old adage holds true even in the internet age. Obtaining high-quality links requires thorough and time-intensive preparation, and the process – from initial outreach to link activation – often takes weeks or even months.

Only those who plan their processes carefully and document every step can keep track. Experienced link builders bring valuable expertise to these tasks, tackling even the toughest challenges when the link is worth it.

Why Collaborate with a Link Building Agency?

We don’t consider ourselves solely a link-building agency, but for many of our clients, this is a primary task because links remain a key quality signal for search engines.

Link building is highly scalable and can also generate real traffic through direct referrals. In many competitive industries, achieving top positions on search engine results pages is only possible when a robust backlink profile supports the target page.

This makes agency services invaluable, as scale effects can be maximized, especially for providers with a broad client base.

Google’s Perspective on Links

Google also considers the age of links: “Mature” links (not to be confused with outdated links from neglected websites) are given greater strength. However, if link building is stopped or significantly reduced, rankings can suffer.

A site that suddenly stops receiving new links – which are interpreted as endorsements – is assumed to have lost quality. Search engines do not want such websites in the top 10 rankings.

High-quality websites with engaging content are continually endorsed with new links. Social signals, such as Facebook likes and mentions in Google+ profiles or on Twitter, play an increasingly significant role. In short: staying proactive is crucial – or enlisting experts like us to take over these tasks.

How We Help

We assist by directly reaching out to site owners who can link to our clients’ pages. We also provide guidance and manage client websites to generate content that naturally attracts links.

Get in touch with us to learn how we can boost your rankings through strategic link-building efforts!